Artificial intelligence has changed the landscape of Digital Marketing. It is an important tool these days to target and reach customers. To target customers AI is playing a major role with the help of big data and advanced algorithms.
Companies can find market trends, search behavior, online transactions, and purchase history through predictive analytics. Understanding market behavior and how to target specific customers is important.
A retail chain shop can easily identify which products will be sold in the future, based on previous buying history. Companies can also make personalized promotions to increase their sales in the future.
Enhances Digital Advertisements
Artificial intelligence is quite useful and fully involved with Machine learning algorithms. It enhances the delivery of Digital promotions to high-value customers. Overall, AI with the help of machine learning and predictive analytics has the potential to improve Digital Marketing campaigns.
Businesses can make informed marketing strategies to drive better sales and improve consumer satisfaction. We will witness better and more innovative Digital Marketing campaigns in the future because technology is upgrading frequently. The use of predictive analytics will be much more advanced.
AI is becoming important for Digital Marketing companies of small and large sizes. Apart from benefits, some limitations and challenges are there, that need to be addressed. (Reference 1)
Promotes Innovation
AI applications are mainly focused on marketing. It enhances products and services with improved customer service and innovation.
It is improving customer services and bringing a huge change in the vast areas of Digital Marketing. It goes beyond a high level of statistics.
AI applications are constantly changing and organizations are effectively using data to gain competitive advantage. Top organizations are constantly changing, innovating, and bringing new and improved customer services.
In the future, AI will play a major role in digital marketing campaigns. By the year 2025, ninety-five percent of customer interactions will be done by AI. (Reference 2)
As a result, AI will replace many jobs done by humans in the long run. Many scholars are worried about the consequences of losing some vital jobs.
AI can also raise privacy and ethical issues
Regulations and policies regarding ethical issues in artificial intelligence are gaining popularity. AI has a huge potential in terms of business, but it can also breach customer data and privacy.
The European Union has made strong ethical guidelines for AI in education. This process will ensure the protection of personal data, proper use of AI algorithms, and ensuring transparency and accountability.
The UNESCO global initiative has also made strict guidelines for the ethical use of AI in education. This procedure will ensure human-centered design and support jobs, rather than replacing teachers and other human educators.
AI should be used responsibly
AI can transform government functions, decision-making processes, and new policy-making, but it should be used responsibly. Any ethical issues must be addressed by the policymakers to ensure its proper and safe use. This will protect individual privacy and information.
AI can create biased practices and in terms of surveillance, it can breach individual privacy. In the case of autonomy, it can make its own decisions without any human interference. It can also raise concerns on accountability and transparency.
Predictive AI Algorithms in the United States have worked against some minority groups. The use of facial recognition technology in the United Kingdom by law enforcement has made a strong case against individual privacy.
This new technology should be used more responsibly. Policymakers should implement ethical AI use to enhance public service delivery and decision-making while safeguarding individual privacy, data, and autonomy. (Reference 3)
Also read, Is artificial intelligence a threat to employment.
Reference
1. Samuel Arakel, The impact of AI in Digital Marketing, JS Miami Media, Google Books. [online]
2. Khasanov, D. (2024). The Positive Impact of AI on Digital Marketing. [online] Available at: Entrepreneur
3. Kumar, Krishna, Rao, Principles of Artificial Intelligence Ethics, PND publishers 2022, page 165, 166, 167, Google Books. [online]
Post a Comment